CASE STUDY / ASSI
ASSI
ONE SIGNATURE. THREE EXPRESSIONS.
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01 / THE PROJECT
ASSI brings Flutter, Diamond and Bloomz into one fragrance family. A bilingual identity and a shared packaging structure connect the collections, while each has a distinct colour and mood.
Visual identity · Packaging · Brand applications
02 / IDENTITY
A recognisable family
The Arabic and Latin wordmarks give the collections a shared signature. Different lockups allow that signature to work across labels, boxes and printed material.
03 / COLLECTIONS
Difference within a system
Warm orange, pale gold and muted pink distinguish the three collections. The repeated packaging hierarchy keeps the relationship between them visible.
04 / GIFT SETS
Designed as a complete set
The visual language carries from individual products into gift boxes and shopping bags. Each format adds another part of the same brand experience.
05 / COMMUNICATION
From packaging to communication
The collection colours and product compositions also shape social layouts, keeping the products at the centre of the communication.
Distinct collections. One coherent brand.
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