CASE STUDY / EGYPT GENOME
GENOMEEGYPT
SCIENCE, MADE VISIBLE.
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01 / THE PROJECT
A bilingual identity system that connects scientific precision with a credible institutional and public presence.
Visual Identity · Bilingual System · Institutional · Public Communication
02 / CONTEXT
Make complex science legible.
The identity had to work across laboratories, official communication, digital access and public awareness without becoming a generic medical brand.
03 / IDENTITY
A genomic signature.
A modular genomic motif becomes both emblem and information pattern, giving the initiative one recognizable scientific signature.
04 / BILINGUAL / TYPOGRAPHY
Two languages. One authority.
Arabic and Latin typography are organized to keep technical information clear and the name consistently authoritative.
05 / CORPORATE APPLICATIONS
Precision in daily use.
Documents and corporate tools carry the system into the practical materials used by the initiative.
06 / INSTITUTIONAL COMMUNICATION
Built to communicate evidence.
The visual hierarchy gives official messages a stable frame while allowing scientific content to remain the focus.
07 / LABORATORY WORLD
The system enters the science.
Laboratory wear and sample applications establish the initiative where the scientific work happens, not only where it is announced.
08 / DIGITAL ACCESS
Science enters public conversation.
Digital communication translates the same identity into more accessible public-facing formats.
09 / PUBLIC PRESENCE
From sample to city scale.
Public touchpoints extend the initiative without overtaking the laboratory and institutional evidence at its core.
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