CASE STUDY / SOFRATI
SOFRATI
HOSPITALITY, READY WHEN YOU ARE.
SCROLL TO EXPLORE ↓
01 / THE PROJECT
A Saudi hospitality platform identity that connects the emotional warmth of a hosted table with digital convenience.
Strategy · Brand Creation · Hospitality · Digital Product
02 / CONTEXT
Convenience can still feel personal.
The platform needed to simplify event organization without losing the warmth and ceremony expected from a special occasion.
03 / BRAND IDEA / HOSPITALITY
You are the honored guest.
The idea moves the customer from organizer to guest: the service handles the table while the customer stays present for the occasion.
04 / IDENTITY
A welcoming digital host.
A bilingual mark and app-ready identity give the service a compact, recognizable presence.
05 / COLOR + TYPOGRAPHY
Warmth, clarity, welcome.
Lavender, warm neutrals and a bilingual hierarchy connect hospitality with the clarity required by a digital service.
06 / DIGITAL PRODUCT / APP EXPERIENCE
The product appears early.
The app identity carries significant visual weight because convenience is part of the brand promise, not a late-stage application.
07 / ICONS / SUPPORTING SYSTEM
Small signals, one hospitality world.
A modular icon family helps the service organize categories and interactions without losing its welcoming character.
08 / COMMUNICATION / SOCIAL
Stories shaped around occasions.
Communication uses hosted moments, product cues and the established palette rather than replacing the brand with a social collage.
09 / PHYSICAL / HOSPITALITY APPLICATIONS
The system meets the host.
Stationery and service applications extend the identity into operational hospitality touchpoints.
10 / REACH / OOH
City scale comes last.
Outdoor presence appears as late-stage scale evidence after hospitality, identity and product have been established.
NEXT PROJECT
TEAMWORK ↗VIEW ALL WORK